High-protein diets are all the rage on social media, with platforms like TikTok and Instagram showcasing endless protein-packed recipes.

From traditional high-protein meals to snacks, desserts, and even coffee, it seems protein has claimed its spot in every corner of the culinary world.

But why has this trend surged in popularity, and should people really focus on increasing their protein intake? Here's what experts have to say.

Why Is Protein Gaining So Much Attention?

Protein is one of the body’s essential macro-nutrients, crucial for muscle building, tissue repair, and overall functionality. Unlike carbohydrates, protein tends to have a reputation as the healthiest macro, making it a popular choice among fitness enthusiasts and those aiming to manage their weight.

Social media content creator and dietitian Kylie Sakaida notes that high-protein recipes often generate more engagement due to their appeal to individuals seeking to improve fitness and maintain satiety. This growing interest has also led to a spike in protein-centric products, from high-protein yogurts and bread to snacks and ready-to-eat meals.

The Importance of Protein

Protein plays a vital role in various physiological functions, including maintaining muscle mass, supporting immune health, and aiding recovery. While U.S. dietary guidelines recommend at least 0.8 grams of protein per kilogram of body weight, many individuals, such as older adults, athletes, and those recovering from certain health conditions, may require more.

Animal vs. Plant Protein

Protein can be derived from animal sources, such as meat, dairy, eggs, and seafood, or plant-based options, including beans, tofu, nuts, and grains. While animal proteins are considered complete, containing all nine essential amino acids, many plant proteins are incomplete.

However, a varied diet that includes different plant-based proteins can easily meet nutritional requirements.

Protein Powders and Supplements

For those looking to supplement their diet, protein powders can be a convenient option. Experts recommend choosing powders tested by third-party organizations to ensure quality and safety. Products with at least 20 grams of protein per serving, such as whey protein isolate, are often preferred for maximizing muscle gains.

The Case for Balance

While protein offers numerous benefits, it’s essential to maintain a balanced diet. Excess protein intake, particularly when paired with insufficient carbohydrates, may lead to muscle loss as the body breaks down muscle tissue for energy.

Overeating protein-rich foods can also lead to weight gain or increase the risk of health issues, especially when these foods are high in saturated or heavily processed.

For individuals with certain health conditions, such as kidney disease, a high-protein diet may pose additional risks. Consulting with a healthcare professional is crucial to determine the appropriate intake.

The Bottom Line

The high-protein trend is more than just a social media phenomenon—it aligns with many individuals' health and fitness goals.

However, balance is key. Prioritize variety in your protein sources, and don’t neglect other essential nutrients like carbohydrates and healthy. By maintaining a well-rounded diet, protein can be a powerful ally in supporting overall health and well-being.

Do You REALLY Need Lots of Protein To Build Muscle?

Video by PictureFit