Whether you're someone who loves a soft shimmer or a bold graphic line, eye makeup this year has something for everyone.

Let's dive into the must-try styles that are turning heads in 2025—and see which one might become your new signature look!

Colorful Graphic Liners

This trend is all about creativity and expression. Bold, graphic eyeliner in shades like electric blue, neon green, or hot pink has taken over runways and social media alike. Instead of sticking to the traditional wing, try floating lines, negative space effects, or geometric shapes.

The best part? You don't need to be a pro to pull this off. Start with simple lines and build your confidence. Liquid liners and gel pencils with high pigmentation work best for this look. Pair it with a neutral lid to let the liner take center stage.

Soft Smokey Eyes

The smokey eye is back—but with a twist. This season, it's softer, more wearable, and often done in shades like mauve, taupe, or rose brown. Rather than going ultra-dark, makeup artists are blending lighter tones to give depth without overpowering the eyes.

Use a fluffy brush to blend cream or powder eyeshadow for a diffused effect. Finish with a swipe of mascara and a touch of highlighter on the inner corners to keep the look bright and modern.

Chrome and Metallic Lids

If you love shimmer, now is your time. Chrome and metallic finishes are in, adding a high-impact, futuristic flair to any look. Silver, gold, and iridescent purples are especially on-trend.

Cream-based formulas and liquid eyeshadows deliver the best shine. Apply with your fingertip for maximum color payoff. For added drama, combine metallic shadow with a sharp winged liner or long lashes.

Under-Eye Accents

Eyeshadow and liners aren't just for the top lids anymore. Under-eye accents, from dots and small jewels to contrasting shadows, are popping up everywhere. This trend gives your eyes a more dimensional, editorial look.

For everyday wear, try a pop of color or shimmer on your lower lash line. To go bold, experiment with under-eye gems or graphic shapes. Make sure to use waterproof products to prevent smudging throughout the day.

Soft Pastel Tones

Pastel eyeshadows are making a gentle but impactful return. Shades like lavender, mint green, sky blue, and peach offer a whimsical, youthful vibe. These colors suit all skin tones when blended well and paired with subtle mascara.

To try this trend, use a fluffy brush to apply pastel shadow across the lid, keeping the rest of the makeup minimal. Cream shadows work best for achieving a smooth, dreamy finish.

Lifted Liner Look

Instead of the classic winged liner, the new trend is all about lifting the eye. This technique involves drawing your eyeliner slightly upward from the outer corner of your eye to create an instant eye-lift effect.

You can use pencil, gel, or even shadow to create a soft, smoky version of this lifted look. It's especially great for round or hooded eyes, adding a natural-looking contour and definition.

Blush as Eyeshadow

Blush tones aren't just for your cheeks anymore. Pink, coral, and apricot hues are finding their way onto eyelids for a soft monochromatic effect. This trend ties your whole look together and gives a romantic, harmonious glow.

Use cream blush or powder formulas to sweep across both lids and cheeks. Blend well for a seamless finish. Keep the mascara light and skip the eyeliner for a truly soft and fresh result.

Lash-Centered Looks

Statement lashes are back in a big way. Think lifted, fluttery lashes or clumpy, Twiggy-inspired lower lashes. Whether you go natural with a lash-lifting mascara or bold with individual falsies, the focus is on length and separation.

For this trend, curl your lashes and apply two coats of mascara—focusing on definition rather than volume. Or, consider lash extensions for a longer-lasting effect.

Minimal Eyes, Bold Brows

Sometimes, less is more. A fresh trend this year is skipping eyeshadow altogether and letting bold, well-groomed brows frame your look. Clean skin, brushed-up brows, and a hint of clear gloss on the lids make this minimalist look effortlessly chic.

Use a brow pencil or powder to shape, then set with a clear or tinted gel. The result is natural but elevated, perfect for everyday wear or a casual day out.

Monochrome Moments

Coordinating your eye, lip, and cheek makeup in one shade family has become increasingly popular. For instance, using rose tones across all areas of your makeup creates a soft and cohesive style.

To achieve this, pick a versatile cream or stick product that can be used for eyes, lips, and cheeks. Keep your brows and lashes simple to let the monochrome palette shine.

Experiment with Confidence

The beauty of today's eye makeup trends is that they encourage personal expression. Whether you want to step into vibrant colors or stick with soft neutrals, the key is to find what makes you feel your best.

And remember—makeup is meant to be fun, not rigid. Don't be afraid to try something new or mix trends to make them your own. If one look doesn't suit you, wipe it off and start again. That's the magic of makeup!